Derek Sivers, on the James Altucher podcast:
When I look back at my life, and what was successful and what wasn’t, it seems that whenever I was focused on me, me, me, me… All my years making music. It’s me up on stage, singing my thoughts into a microphone. Spotlight’s on me. I’m out there promoting me. It’s all about me. I did that for 15 years, and it was hard. It just felt like always an uphill battle. I had some success, but for the most part, it was hard.
On the other hand, as soon as I turned my attention 100% to others, I said, “Okay. Forget me. How can I help you?” That was like the big idea behind CD Baby. When it was just completely putting myself into the service of others and just completely forgetting myself, I ceased to exist, “I am here solely for your service” — then boom! That’s where all the successes seems to happen repeatedly in my life.