become an idea machine

How to Become an Idea Machine

Excellent article from James Altucher. Here’s just some highlights:

So don’t be afraid to test, fail, test, fail, try again, repeat, improve, test, fail again, and keep improving. The way to keep improving? Keep coming up with ideas for your business and for other new businesses.

As your idea muscle improves, so will your ability to “fail quickly”. Failing quickly is a better skill than executing quickly.

You may not have a side project going on right now, but you can make money by starting one. I’ll tell you how here.

And:

– 10 things I can do differently today. Write down my entire routine from beginning to end as detailed as possible and change one thing and make it better.

– 10 Things I Learned from X. Where X is someone I’ve spoke to recently or read a book by recently. I’ve written posts on this about the Beatles, Mick Jagger, Steve Jobs, Bukowski, the Dalai Lama, Superman, Freakonomics, etc.

– A problem I have and ten ways I might try and solve it.

And:

At any given point I have about 10-20 books on my “to go” list. Books that I can just pop in and continue reading.

Every day I read at least 10% of a non-fiction book that gives me tons of new ideas, an inspirational book, a fiction book of high-quality writing, and maybe a book on games (lately I’ve been solving chess puzzles). And then I start writing.

And:

If you stick to an abundance mentality, and be grateful for the ideas that are flowing through you, then they will be infinite. Where they come from, nobody knows. But they will be infinite and lucrative for you.

So give ideas for free, and then when you meet, give more ideas. And if someone wants to pay you and your gut feels this is a good fit, then give even more ideas.

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The First Step

James Altucher:

I divide my paper into two columns.

On one column is the list of ideas. On the other column is the list of “FIRST STEPS”. Remember, only the first step. Because you have no idea where that first step will take you.

Imagine you are driving 100 miles to your home late at night. You turn on your headlights so you can see in front of you. All you can see is about 30 feet in front of you but you know if you have the lights on the entire time, you’ll make it home safely, 100 miles away.

Activating the idea machine is how you turn the lights on so you can get home.

And:

One of my favorite examples: Richard Branson didn’t like the service on some airline he was flying. So he had an idea: I’m going to start a new airline. How the heck can a magazine publisher start an airline from scratch with no money?

His first step. He called Boeing to see if they had an airplane he could lease.

No idea is so big you can’t take the first step. If the first step seems to hard, make it simpler.

And:

A real life example: In 2006 I had ten ideas for websites I wanted to build. I knew how to program but didn’t want to. So my first step was to find a site like Elance and then put the spec up and find programmers in India who could make the websites for me. One of them I paid $2000 to develop and sold for $10,000,000 9 months later. (this is not bragging – I went dead broke about 2 years after that).

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Become an Idea Machine

In a post about the 4 areas of his daily routine (physical, emotional, mental, spiritual), James Altucher touches upon the concept of writing down 10 ideas every day:

Every day I write down ideas.

I write down so many ideas that it hurts my head to come up with one more. Then I try to write down five more.

So how do you become an idea machine?

Take a waiter’s pad. Go to a local cafe. Maybe read an inspirational book for ten to twenty minutes. Then start writing down ideas. What ideas? Hold on a second. The key here is, write ten ideas.

And:

Every situation you are in, you will have a ton of ideas. Any question you are asked, you will know the response. Every meeting you are at, you will take the meeting so far out of the box you’ll be on another planet, if you are stuck on a desert highway – you will figure the way out, if you need to make money you’ll come up with 50 ideas to make money, and so on.

After I started exercising the idea muscle, it was like a magic power had unleashed inside of me.

And:

Ideas are the currency of life. Not money. Money gets depleted until you go broke. But good ideas buy you good experiences, buy you better ideas, buy you better experiences, buy you more time, save your life. Financial wealth is a side effect of the “runner’s high” of your idea muscle.

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