Jen Sincero:

When you change who you’re being, you’re basically killing off your old identity, which completely freaks your subconscious self out. Change hurls you into the unknown and puts you at risk for all sorts of loss and, of course, all sorts of unthinkable awesomeness, which is why it brings your biggest fears to the surface.

Your [subconscious] is desperately trying to keep you in a safe, known space, otherwise known as your comfort zone, but if the truths you’re running your life on no longer fit who you’re becoming, it’s like trying to squeeze into the snow pants you wore as a kid when you’re thirty-six years old. Not so comfy after all. Yet we do it all the time because even though they cut off our circulation and hold us back from who we so desperately want to become, the puffy pants are familiar, cozy, and feel safer than trying on an outfit that we’ve never worn before. We are so attached to the unhelpful familiar, in fact, that we will spend our valuable, very finite time here on Earth crafting excuses to keep ourselves right where we are, instead of leaping into the glorious unkonwn and growing into who we’re really meant to be.