Only the hits

Seth Godin:

The economics are compelling. Start a movie studio, a record label or a book publisher that only markets hits. No clunkers. No filler. Simply the hits.

Easier than it sounds.

Why doesn’t a musician go straight to a “greatest hits” record and save everyone a lot of time and hassle? Why doesn’t a salesperson only call on people who are sure to buy?

Because no one knows anything.

You won’t know if it’s a hit until after you bring it to market. Dylan recorded 50 albums. Picasso painted 10,000 paintings. VCs fund hundreds of businesses.

Do your best. Then ship.

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Heroes

Seth Godin on mentors and heroes:

I am in the minority here: I think mentors are way overrated. They don’t scale, it’s an unequal relationship, and it’s an easy way to let yourself off the hook: “I wish I had a mentor”.

Heroes are in enormously large supply. You can say: What would Bill Gates do? What would Elon Musk do? What would Jacqueline Novogratz do? And you can study their work enough, that even from afar, without them knowing you exist — because they’re your hero — you can start to model it.

And:

I find heroes everywhere I look. I find people who speak to me over my shoulder, virtual muses, who encourage me to solve a problem or deal with a situation the way they would. This is thrilling news, because there are so many heroes, so freely available, whenever we need them.

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