Longtime blogger and developer Jeff Atwood on the idea of always be shipping, whether it’s writing, software, or art:
Always Be Jabbing. Always Be Shipping. Always Be Firing. It’s the same advice, stated in different ways for different audiences.
… pick a schedule you can live with, and stick to it. Until you do that, none of the other advice I could give you will matter. I don’t care if you suck at writing. I don’t care if nobody reads your blog. I don’t care if you have nothing interesting to say. If you can demonstrate a willingness to write, and a desire to keep continually improving your writing, you will eventually be successful.
M.G. Siegler talks about a similar phenomenon in his post, Just Keep At It:
The good news is that even if the audience doesn’t show up at first, the work pays off in other ways. Namely, you’ll get better at what you’re doing.
I look back at some of my early blog posts and cringe. They were awful. I was foolish. But I kept going and the posts got less awful and less foolish (this statement is subject to review in another decade). I honestly think the worst thing that could have happened was getting a large audience from day one. I wouldn’t have been ready for it (even if I thought I was).
And so again, the advice is simply to keep at it. Even if the next post gets zero readers too. And the next one. Eventually, zero turns to one and then one to two and then you’re off to the races.