James Altucher, interviewing Jesse Itzler:
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Before he was a rapper, Jesse cold called record labels saying he was Billy Joel’s agent. Then he waited for them to call back and hear him rapping on his answering machine.
It didn’t work.
He had other crazy ideas. He tried them all until one finally worked.
“I’m just not scared of being embarrassed. I don’t like it, but I’m not scared of it,” Jesse says, “Once you give yourself that gift, you’re liberated.”