Start with the End of the Movie

Jesse Itzler:

It’s always been having for me — probably similar to you — always having the end of the movie in my head. And then filling in the script. So I knew I was going to leave there with a sale. I just had to write the script.

The script might change. There might be, you know, call an audible, and you might have to rewrite the script, but the end of the script was always the same.

I’m going to run a hundred miles.

Okay. Well, how are you gonna do that, Jesse? You’ve never — You’re not, like, a crazy endurance runner!

Well, then, let’s think backwards.

It starts with the end scene in the movie.

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