The Power of Reading

Ari Yeganeh:

It’s insane to think that a person has poured years of their experience and imagination into a book and through the magical invention of words this person can beam their creation straight into our heads. Yet most people don’t read.

Imagine being inside Bill Gates’ head for a couple of hours. Do you think you might learn something new? Or what about a day in the life of Pelé, one of the greatest football players that ever lived. This is the power of reading. It is the closest thing we have to telepathy; yet the average person reads just 4 books a year, the average CEO 50 a year.

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